Konola counting on ‘new media’ in state Senate District 7 race

In a district dominated by Republicans and unaffiliated voters, Democrat Claudette Konola knows she has her hands full this election.

She knows that knocking on doors, shaking hands at community events and airing radio and television advertising just isn’t going to be enough to win the state Senate District 7 race against Rep. Steve King, R-Grand Junction.

Sure, she plans to continue using the traditional methods, but Konola has turned to using other means to help her campaign.

Twitter, Facebook, Internet blogs are all new tools candidates use to get their messages out, and Konola is trying to utilize them as best she can.

“The quote-unquote campaign professionals say, ‘Oh God, don’t do that,’ ” she said, particularly when it comes to posting comments on newspaper stories or other Internet posts. “But the new media is where people go. Maybe this community isn’t ready for that yet, but that’s the future of communications, so we’re using it to the extent we can.” - More –